Our Story
Our Story
On February 10, 2023, our family and community experienced an unimaginable loss after a tragic car accident. Jackson (our son, brother, and friend) was a passenger in the car and wearing a seatbelt. Although the driver was traveling under the speed limit given the inclement weather that day, the car hydroplaned and collided with an 18- wheeler. The police report indicated that the cause of the hydroplaning and overall accident was due to extremely worn tires with insufficient tread.
Now, more than ever, we are committed to educating ourselves and
our community on the importance of tire safety. Through education
and tire-specific programs and initiatives, our goal is for more drivers to
make informed decisions about tire care and maintenance.
Our Vision
Our vision is to create a world where individuals, families, and communities embrace tire safety as a fundamental aspect of responsible road behavior.
The only thing between you and the road are your tires.
Tread wisely and pave the way to a safer tomorrow.
Our Inspiration
Jackson was a loyal and loving son, brother, grandson, nephew, cousin, and friend and had his entire life ahead of him at the young age of 19. He loved cars, video games, and music. Most of all, though, he loved spending time with his family and friends. He was tough on the outside and a "softy" on the inside, and he loved those around him fiercely and unconditionally. He was cool and level-headed, always true to himself, and never hesitated to stand up for his beliefs. With his enormous dimples and infectious smile, Jackson was "that guy," the one who loved brightening everyone's day. Perhaps his most selfless act of all, though, was how he saved the lives of three strangers through organ donation. He wouldn't have wanted it any other way.
As we move forward from this tragedy, we will continue his
legacy by focusing on what he loved most: cars and
protecting others.
Our Sponsors
